Why A Mobile Strategy Is Essential For Your Business

Are you hesitating about taking your company’s website “mobile”? Maybe the cost of a conversion or the time and talent it takes to make a responsive design is delaying the “go”?
Go!
A website designed for the space and functionality of a smartphone or tablet is a necessity. In fact, in 2015 mobile devices took the top spot over desktop and laptop computers as the most-used technology based on global usage.
Quite simply, if your marketing strategy leans toward the Internet, you should make going mobile a priority:

Consumer behavior is driving the mobile surge. Millennials, for example, are now the largest consumer group in the U.S., and more than 85 percent of them rely heavily on their smartphones. (Baby Boomers and Gen Xers aren’t that far behind.)
According to Internet Retailer, 75 percent of shoppers bring their phones into the brick-and-mortar store. They’ll read reviews, compare prices and ultimately make purchase decisions.
And it’s not just humans who are demanding mobile access. Google, the king of search engines, uses its algorithms to penalize companies whose websites aren’t mobile-friendly. And that could mean a lower position for your business on that all-important search engine result page.

The look of mobile marketing
Even if you have a well-designed website right now, if it was designed for the desktop/laptop, it’s likely not going to provide a good experience on a mobile device. The smaller screens appear cluttered when they display the “big” website, with its large amount of text and number of images.
An effective mobile-responsive site highlights key visuals and navigation to accommodate “swipes” and “taps.” It cuts much of the incidental information from a desktop-based site to make the experience faster and easier for the user. A mobile-responsive design also automatically adapts to either the “portrait” (vertical) or “landscape” (horizontal) […]

By |March 7th, 2016|blog, mobile printing|0 Comments

4 Effective Ways to Protect Your Wireless Printer

If you’re like most modern day businesses, you’re taking advantage of wireless printers or copiers in the workplace. However, many organizations are not aware of the huge security threat that this wireless technology poses if not secured properly.
If your wireless device is left unprotected, there’s a possibility that a hacker could access your printer or copier’s hard drive and gain access to information that has been transmitted to and from the device. If there is no firewall in place hackers can also gain access to your entire network.
Here are four effective ways to secure your wireless printer:

Install firewalls – When you install a firewall you are gaining an extra layer of security against anyone attempting to gain access to your network via your wireless printer. In the event that someone does gain access to your printer, a firewall would prevent the hacker from doing further damage.

Wipe your printer’s hard drive on a regular basis – As a best practice, you should wipe your printer’s hard drive on a daily basis to significantly limit the amount of information that a hacker could potentially gain access to.

Encrypt your network – Use strong encryption to keep the information transmitted between the network and printer impossible to decipher.

Limit printing – While it can be tempting to allow employees to print from their smartphones, consider the potential for employees’ personal devices to contain malware. Instead, limit printing to computers and devices that your organization has control over.

If you take advantage of these four effective security measures, your organization will be able to benefit from the cost-savings, efficiency and boost in productivity that comes from the use of wireless printers in the workplace.

By |February 29th, 2016|blog|0 Comments

Unlocking Potential: Xerox Tips to Leverage Diversity in Canadian Businesses

Today Xerox was named Best Diversity Employer by MediaCorp Canada for 2016 – our seventh consecutive year making this important list. Awards such as this demonstrate that we see diversity as a competitive advantage – in fact, it’s been a part of our DNA since the early days of our company when Xerox Chairman Joseph C. Wilson found himself and the company in the midst of the 1960’s race riots in Rochester, NY.
Xerox Canada was named one of Canada’s Best Diversity Employers for 2016.
To better understand the issues behind the riots, Wilson met with black leaders and learned one of the key reasons for the unrest was sufficient access to jobs for African Americans. To help with the situation, Wilson and Xerox President C. Peter McColough began calling for all Xerox managers to increase their hiring of African-Americans. This began a ground-breaking effort by Xerox to achieve equality among its workforce, which continues today in policies such as our Wilson Rule, which requires that women and minorities be among the final pool of qualified candidates for every open management position in the U.S.
Click here to view the embedded video.

The benefits of having a diverse workforce are not new, and include wide-ranging areas such as improving employee satisfaction and retention, bringing more ideas and innovation to the table and even providing better customer service. Despite these benefits, Canadian businesses are not fully leveraging the potential of a diverse workforce, according to the Canadian Board Diversity Council’s 2015 Diversity Report Card, which measures diversity trends at the board level of Canadian businesses. The report shows that board diversity for women and visible minorities is increasing, though slower than the recommended pace, and the percentage […]

By |February 24th, 2016|Uncategorized|0 Comments

Productivity Up and Paper Down in 2016

Guest post by Adam Johnson, Director of Limpio MPS
The push to paperless in the office is unrelenting. Not purely because companies wish to become more sustainable, but many organizations understand that the increase in productivity by removing paper can have a significant impact on profitability. I believe in 2016, we will take another significant step towards eliminating paper with a vast increase in the use of document authorization via e-signatures.
Currently in many organizations documents are created, distributed and digested electronically, yet when it comes to authorization of a document many organizations still insist on physical paper. This process causes a massive impact on productivity.

Let me give you an example of a typical sales process and the number of stages that organizations go through to obtain a physical signature:
Salesman agrees new contract with client following negotiations
Salesman creates contract for signature and prints out in (probably in color) ready for customer signature
Salesman travels to Client location and reviews document before obtaining signature from client
A copy of the document is taken and given to client who passes to support staff for filing
The file copy is then scanned by support staff and located in relevant electronic document storage. The physical copy is probably then destroyed.
The salesman returns from client and copies document for his own records before passing to sales order processing
Sales order processing review the document then scan and file electronically
Finally, sales order processing then take the paper document and store it in the relevant physical file location.
Compare this process with one whereby the salesman emails the client the relevant document, which is then securely authorized via e-signature and returned. No travelling to client, no paper produced (in this case, saving the document being printed once, then […]

By |February 18th, 2016|Uncategorized|0 Comments

The Surprising Benefits of Color Printing

In the competitive world of business it’s a constant battle to stay ahead, find better ways and keep costs down. Often, simple solutions are overlooked in favor of newer and more complex ideas. However, color printing can make a huge impact on your business and should be considered a high priority.
Compelling Statistics
Research shows that printing business documents in color significantly improves customer comprehension and action. Studies have shown that printing in color:

Increases attention span and recall by 82%
Makes your message 39% more memorable
Increases readership of direct mail by 55%
Increases brand recognition by 80%

Other compelling reasons to print in color include an increase in comprehension, an easier time finding relevant information and an increase in calls when you print your phone number in color. Color printing can also dramatically affect the success of your marketing materials. With so many benefits, color printing should be considered a necessity for your business.
Affordable Solution 
Many people believe that color printing is more expensive and slower than their current print solution. For many businesses, color printing is outsourced to a print company and only used for a few very specific reasons.
However, newer machines and technology allow even small businesses to enjoy the benefits of color printing. Bringing these print jobs back in-house allows greater control, without increasing your costs or slowing down your print environment.  Closing the color gap means bringing small businesses onto a more level playing field with larger corporations.
Color printing offers many benefits including increased customer comprehension, motivation and retention. With affordable color print solutions, color printing can become an effective part of your office print strategy.

By |February 11th, 2016|blog|0 Comments

Meet the Innovator: Pedram Salami

Pedram Salami, Project Leader, Process Engineering Team, Scale-Up Engineering, Xerox Research Centre of Canada
In this series, we sit down with a few of our leading scientists and researchers at the Xerox Research Centre of Canada (XRCC), a world-renowned materials research and development centre for Xerox with a successful track record of taking materials research from concept to market in a highly competitive technology environment. For the next few weeks, our featured innovators will share their passion for innovation and how their work is helping businesses in Canada (and around the world!) work better.
Describe your role
I am currently a Project Leader and I belong to the Process Engineering team. As part of the Scale-Up Engineering department here at XRCC, we are responsible for transferring lab-scale processes into manufacturing scale. This involves design and implementation at bench scale, almost always followed by rigorous troubleshooting and lengthy optimization experiments until we are ready to move the process to pilot scale where new challenges await. My role involves coordination of project activities and resources, communication to stakeholders, experiment planning and providing direction to meet objectives. Aside from the administrative responsibilities, I also spend much of my time in a lab coat, or with coveralls if we are running an experiment in the pilot plant. Working alongside the team and seeing firsthand how our materials are being developed and are performing ensures my best understanding of the technical challenges we sometimes face and how to proceed with solutions.
How long have you been with Xerox? What made you decide to join?I was hired in June 2014 following my graduation from Chemical Engineering at McMaster University. My capstone project to finalize undergrad was plant design of an anionic polymerization of bimodal […]

By |February 10th, 2016|Uncategorized|0 Comments

Four Obstacles to Digital Transformation: Why Paper Keeps Hanging On

By: Carro Ford
Why Can’t We “Go Paperless” Faster?
It’s hard to empower revenue earners, reinvent customer experience, or launch breakthrough products and services when collaboration and interaction are hampered by paper-bound processes. It doesn’t matter whether those processes connect customer-facing engagements or internal support functions. One delay, one error, one missed step drives down quality. Even worse, it can cost you a customer forever.
Enterprise leaders recognize the importance of adopting digital ways of working. A survey from McKinsey and Company finds that top performing companies take advantage of digital innovation. In other research from Gartner, 25 percent of CEOs cite technology-related issues in their top business priorities, while two-thirds say their enterprises are involved in industry-level digital initiatives.
1. Process Digitization Takes Work
Whatever your digital transformation objectives or initiatives, moving away from paper is a top priority. Digitization of paper-based processes is a fundamental enabler of digital transformation for traditional businesses.
Going paperless is easier said than done, especially for large, established organizations. For one thing, there are the cost and time to digitize entrenched end-to-end workflows. The return on investment is appealing, but first that investment must be financed and resourced. And even before getting to deployment, you need process and workflow analysis to factually understand what you’re dealing with.
It takes time, expertise and technology to map customer and employee journeys in the context of business processes. In the meantime, organizations may have to manage hybrid environments of non-digitized and partially digitized processes. If it sounds challenging, it is.
2. Making an Exception Again and Again and Again
Another hurdle for digital crusaders is that even the most thorough of digitization efforts can’t account for all exceptions in a process. In an ideal world, every structured, automated
business process […]

By |February 2nd, 2016|Uncategorized|0 Comments

From Idea to Product: How Xerox Research Centre of Canada Leverages Process Engineering for Innovation

By: Marko Saban, Ph.D. and Manager, Scale-up Engineering Laboratory at Xerox Research Centre of Canada
In today’s world of technological innovation, great ideas are all around us. The tricky part for most innovators however, is how to move from ideas in the lab to the creation of the product into full-scale manufacturing.
In my work at the Xerox Research Centre of Canada (XRCC), one of the ways we overcome this hurdle is by leveraging our competencies in process engineering. The goal of process engineering is to validate and optimize the ideas we created in the lab to a full-scale model before we move into the manufacturing and commercialization phase. This helps us ensure that the manufacturing process will be economical, robust, safe and environmentally friendly when scaled up to full capacity.
To do this, we begin by trying to anticipate all the process steps and equipment that will be required in the manufacturing operation. We use this list to create a proof of concept at scale and
conduct engineering studies to collect data, maximize product quality and yield, minimize process costs and ensure that health and safety regulations are met.
Once the manufacturing process has been optimized at scale, we scale the item up to full scale and manufacture a pilot item. We typically do several versions of the pilot testing to fine-tune the manufacturing process and we collect engineering data for the final large-scale manufacturing. Our philosophy is truly “scale-down before scale-up,” – a subtle but critical belief that a newly engineered process is a scale-down replica of manufacturing at actual scale rather than a simple enlargement of a lab scale.
Click here to view the embedded video.

The team at the XRCC have expertise to move just about […]

By |January 27th, 2016|Uncategorized|0 Comments

4 Benefits of Partnering with a Managed Print Services Provider

Is your in-house IT department spending too much time dealing with non-technical tasks such as troubleshooting a printer?
It’s estimated that 40 to 60 percent of IT help desk calls are print related. This means that your IT staff is not able to give their full attention to mission critical priorities, such as revenue generation, customer acquisition and driving operational efficiencies.
One way to take the burden of print-related issues off of your IT department and get a better handle on print costs is to work with a Managed Print Services provider.
Here are four immediate benefits that your company will realize by partnering with a Managed Print Services provider:

Clear understanding of printing costs – Surprisingly, 90 percent of North American companies don’t have a clear understanding of what they spend annually on printing costs. This is alarming, especially considering that printing is typically the third largest office expense behind rent and payroll. Managed Print Services can give you an exact breakdown of your printing costs, right down to the cost of operating each device within your printing fleet. You can also use data such as monthly usage reports to more accurately track your print environment over time.

Automated troubleshooting – When partnering with a Managed Print Services provider, your everyday printing issues (low toner, etc) are proactively addressed. For example, when your printer’s toner is low your provider will automatically be notified and new toner will be shipped to your office before the printer is out of commission.

One invoice for all of your printing costs – Did you know that most businesses underestimate their printing costs by as much as 50 percent? Being able to forecast your company’s future spending on printing is much easier and accurate when you have one invoice.  A Managed Print Services provider […]

By |January 26th, 2016|blog, managed print services|0 Comments

4 Strategies to Beat SMB Growth Roadblocks

By: John Stone
If there’s one thing almost all small to medium businesses have in common, it’s their potential for growth. A logical implication when considering the size of a company is that the smaller it is, the faster it could develop and grow. Periods of growth can be tremendously exciting for a business, but managing that growth can bring challenges. In order to overcome the obstacles before them, entrepreneurs must pay attention to the day-to-day aspects of running a business, while at the same time thinking big to create new and meaningful ways of rising above the competition. Managed the right way, small business can quickly turn into flourishing enterprises. There are thousands of success stories out there, and in this article I’ve listed some ways to get past the challenges and onto the growth with your company.

Plan for Real
Many entrepreneurs make a mistake in creating a business plan only for the purpose of fund collection, and their plans are often too ambitious to be implemented in the real world. One of the main purposes of business planning is to present the project to potential investors, but the plan itself should be realistic. Being too aggressive or blindly-optimistic can lead to number of serious financial problems down the road.
Find the right business plan for your organization. A business plan needs to be:
Realistic – each goal defined in the plan should be achievable;
Specific – it should include all strategies and methods that should be used for achieving business goals;
Easy to read – business plan should be read by both investors and company management and therefore it shouldn’t require any additional sources or long elaborations that are difficult to understand.
Seek all Funding Options
Lack of funding […]

By |January 20th, 2016|Uncategorized|0 Comments